Kevin Cormier

    Founder, VirtualSales

    Kevin Cormier

    Kevin Cormier is an entrepreneur, sales leader, and business builder with a diverse background spanning live entertainment, hospitality, and financial services.

    He attended Johnson & Wales University, where he studied Sports, Entertainment & Event Management. During his time in college, Kevin worked as a production assistant at one of Connecticut's largest live venues, the Xfinity Theatre (formerly the Meadows Music Center). There, he was part of productions for major international touring artists including Ozzy Osbourne, Janet Jackson, Blink-182, Godsmack, Destiny's Child, Slipknot, and Linkin Park, gaining firsthand experience in large-scale event production.

    At the same time, Kevin built a reputation as a nightclub promoter, organizing events and bringing talent to venues throughout Hartford and Providence.

    After graduating, Kevin entered the mortgage industry, but quickly realized his long-term vision required building something of his own. Leveraging his education and entrepreneurial drive, he opened his first restaurant, The Tavern Downtown, in Hartford, Connecticut, later expanding the concept to Farmington. He went on to manage and operate several well-known nightlife venues across the state, including Up or On The Rocks and The Russian Lady in both Hartford and New Haven.

    Driven by a passion to create his own premier venue, Kevin acquired Room 960 in Hartford—an upscale nightclub that became a staple in the city's nightlife scene. During this time, he also expanded into the music industry by opening Silk City Music Factory, a recording studio in Manchester, Connecticut.

    While his ventures in nightlife and entertainment were successful, the demanding lifestyle ultimately led Kevin to transition into sales. Partnering with a colleague in the merchant services industry, he began helping businesses across Connecticut, Massachusetts, and Rhode Island implement credit card processing solutions. It was here that Kevin discovered the power of residual income—and more importantly, the long-term wealth potential tied to renewals.

    That realization led him into the life insurance industry, where he found his true calling. Today, Kevin has built a large and rapidly growing network of agents with Globe Life, combining his experience in leadership, marketing, and systems to help others create scalable, sustainable careers.

    "Through my company, VirtualSales, I continue to innovate in recruiting, automation, and remote sales—empowering agents nationwide to build successful businesses while maintaining flexibility and control over their lives."

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